Identifying Your Target Market

This course will suit startup businesses and businesses that realise they really haven’t identified their target market but know it’s important for the success of their business and marketing efforts. By the end of the course you will have completed a lot of research and will have identified your target market and the problem or problems your business solves for them. You will also have created a client avatar – this is a detailed profile of your ideal client – the person that is most likely to engage with your brand and become a loyal client. You should also gain a greater understanding of the importance of intimately understanding your target market and avatar and how that effects the success of your marketing efforts, your brand language and many other elements of your business.

COURSE CURRICULUM

MODULE 1: OVERVIEW

Introduction

This unit is an introduction to the course. It covers what we’ll be learning throughout the course, who the course is for and also highlighting anything you’ll need in order to successfully complete the course.

 

MODULE 2: IDENTIFYING YOUR TARGET MARKET PART 1

Solving People’s Problems

In this unit Marnie discusses why identifying your target market is so important.

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Who Do You Help?

In this unit Marnie helps you to uncover the problem/s your business solves so that you can begin to identify your target market.

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MODULE 3: IDENTIFYING YOUR TARGET MARKET PART 2

Segmenting

In this unit Marnie explains market segmentation and how it helps you to identify and classify your target market. You use segmentation in order to have a clearer understanding of your target markets problems and how best to communicate to them.

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Identifying Your Demographic

In this unit Marnie steps you through and workshops the demographic factors of your target market.

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Identifying Geographic Factors

In this unit Marnie steps you through and workshops the geographic factors of your target market.

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Identifying Psychographic Factors

In this unit Marnie steps you through and workshops the psychographic factors of your target market.

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Identifying Needs and Behaviours

In this unit Marnie steps you through and workshops the customer needs and behaviours of your target market. She’s also added some extra bonus questions to consider.

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MODULE 4: TARGET CLIENT

Your Target Client May Not Be the One That Actually Receives Your Love

In this unit Marnie explains the difference between your target market and those you wish to do business with. Not every perfect customer will be the first to call and not every perfect customer makes their own buying decisions. You need to know who to target with your marketing messages for the best results.

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MODULE 5: CLIENT AVATAR

Client Avatar

In this unit Marnie explains what an avatar is and why it’s important to have one.

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Visual Representation

In this unit you begin to develop a detailed visual representation of your client avatar. Marnie provides examples and steps you through the process.

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Problems/Pain Points

In this unit you start to identify your ideal client or customer’s problems or pain points. It’s really important to understand your avatar’s problem/pain in relation to your product or service and Marnie workshops it with you in this unit in detail.

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Story

In this unit Marnie helps you to write your avatar’s story so that you are clear and feel connected to them in every way. Writing their story will also help you to communicate your avatar to contractors, external agencies helping you with your marketing, employees and other relevant people that come in contact with your brand.

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MODULE 6: WHAT HAVE WE LEARNED

A Recap

The final unit for the course – so what have we learned?

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Presented by:

MARNIE LEFEVRE

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