Create a Powerful Personal Brand

In this comprehensive course Marnie steps you through everything you need to know when it comes to building your personal brand. She has you complete powerful exercises to get you clear on who you are and how you show up as a brand and builds the company Me Inc alongside you. 

If you are considering becoming a personal brand – or even if you are one already – this course will help you to understand personal branding on a deeper level and will show you how to package and position yourself for success.

COURSE CURRICULUM

MODULE 1: OVERVIEW

Introduction

This unit is an introduction to the course. It covers what we’ll be learning throughout the course, who the course is for and also highlighting anything you’ll need in order to successfully complete the course.

 

MODULE 2: WHY PERSONAL BRAND?

What is Personal Brand?

In this unit we discuss and get you clear on what a personal brand is and where you stand right now as a personal brand – whether you know it or not.

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Why You Should Consider Personal Brand

In this unit we discuss all the benefits of personal branding and why you might want to consider it.

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Why We Resist Personal Branding

In this unit we identify why you might resist personal branding in the hopes that it won’t stop you becoming one anyway.

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Personal Brand Examples

In this unit we give you examples of powerful personal brands and how you might learn from them.

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MODULE 3: YOUR VALUES

Discovering Your Values

In this unit we explain values and discuss why your values are important to your personal brand.

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Identifying Your Values

In this unit we identify what makes you happy, proud and content so that we can become clear on our values.

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Determining Your Values

In this unit we do an exercise to determine your values and their order of importance.

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MODULE 4: YOUR VISION STATEMENT

Your Personal Vision Statement

In this unit we discuss why your vision statement is important and why it’s crucial to have one. We also outline things to consider when writing your vision statement and share some handy tips.

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Creating Your Vision

In this unit we workshop your vision statement by having you answer questions to help you become clear on your vision.

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Vision Statement Example

In this unit we provide examples of vision statements for you to learn from.

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MODULE 5: YOUR MISSION STATEMENT

Your Personal Mission Statement

In this unit we start to work on your mission statement and explain why it’s important.

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Creating Your Mission Statement

In this unit we workshop your mission statement by having you answer questions to help you become clear on your mission.

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Mission Statement Example

In this unit we provide examples of mission statements for you to learn from.

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MODULE 6: YOUR TARGET MARKET

Understanding Your Target Market 1

In this unit we discuss who you help and and try to identify the problems that you solve for them.

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Understanding Your Target Market 2

In this unit we focus on finding people with the problems that we solve within our personal brand proposition.

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MODULE 7: YOUR POINT OF DIFFERENCE

What Makes You Unique?

In this unit we focus on discovering what makes you unique – your x-factor – and why it matters when you are a personal brand.

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Who Do You Admire?

In this unit we look at who you might admire and brainstorm why you might admire them to help you to understand what people might admire about you. Plus we show you traits that make the personal brand examples we use throughout this course unique.

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Uncovering Your Uniqueness

In this unit we strive to uncover your uniqueness through a series of questions for you to consider.

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MODULE 8: YOUR BRAND PERSONALITY

What is Brand Personality?

In this unit I help you to understand what brand personality is and why it’s important to be clear on your personal brand’s personality.

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Brand Personality Exercise

In this unit we do exercises to discover your brand personality and determine categories that you might sit in and what others see in you.

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Personal Brand Archetype

In this unit we discover what your personal brand archetype/s might be to gain further clarity around your brand personality. We also provide archetype examples from the personal brands we’ve already discussed.

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MODULE 9: YOUR BRAND VISUAL

Personal Brand Vision Board

In this unit we get creative and have a bit of fun.

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Let’s Get Crafty

In this unit we create a vision board of our personal brand together.

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MODULE 10: YOUR BRAND STORY

Your Defining Moment Story

In this unit we explain why your story is really important to your personal brand and show you the structure that makes up a compelling defining moment story.

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Where to Tell Your Story

In this unit we share all the places you would tell your story.

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Creating Your Story

In this module we do exercises with you to help you create and tell your defining moment story.

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My Defining Moment Story Example

In this unit I share the outline of my defining moment story for you to see as an example.

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MODULE 11: PACKAGING YOUR PERSONAL BRAND

Packaging Beautiful You

Your logo. In this unit we cover logo design and the different types of logos to consider for your personal brand and how to communicate what you want to a logo designer.

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Your Style

Your look. In this unit we talk about the importance of personal appearance and determining your personal signature style.

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Personal Brand Representation

In this unit we show you where your brand should show up and be represented authentically and consistently.

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MODULE 12: POSITIONING YOUR PERSONAL BRAND

Positioning You

In this unit we discuss how to break through the marketing noise and stand out from the crowd.

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Your Personal Brand Positioning

In this unit we workshop your personal brand positioning. We ask you questions to get you clear on how you will package and position yourself for success.

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MODULE 13: MARKETING YOUR PERSONAL BRAND

Marketing Material for Your Personal Brand

In this unit we discuss different marketing elements for you to consider for your personal brand.

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MODULE 14: COURSE RECAP

What Have We Learned?

The final unit for this course – so what have we learned?

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Presented by:

MARNIE LEFEVRE

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